How Female Marketing Execs Shortchange Own Careers

Some common traits of women in advertising, marketing and media companies cause them to inadvertently shortchange their own careers, according to speakers at the Advertising Club’s “Feminine Mystique” luncheon. Including in those participating in the panel at the New York Athletic Club were Perry Yeatman, SVP for Corporate Affairs at Kraft Foods; Trudy Hardy, Marketing Manager of Mini USA; and Becky Quick, co-anchor of CNBC’s “Squawk Box” show.