The dismantling of management training programs during the 1980s is one of the reasons so few women have achieved C-level executive status in today’s ad agencies, according to Gotham agency president Sheri Baron. Speaking at the Advertising Club’s “Feminine Mystique” luncheon, she also called for greater industry effort to help female agency workers achieve a healthier balance between their professional and family lives.
Some common traits of women in advertising, marketing and media companies cause them to inadvertently shortchange their own careers, according to speakers at the Advertising Club’s “Feminine Mystique” luncheon. Including in those participating in the panel at the New York Athletic Club were Perry Yeatman, SVP for Corporate Affairs at Kraft Foods; Trudy Hardy, Marketing Manager of Mini USA; and Becky Quick, co-anchor of CNBC’s “Squawk Box” show.
